Coaching Wins - for Better Performance
Coaching Wins - for Better Performance

Welome to Coaching Wins

Hello, my name is Alan Sellers and I am the founder of Coaching Wins. I provide business coaching, mentoring and marketing support for SME's and Professional Practices in Surrey and London.

I am also an
FA Licensed Level 2 Football Coach, and I am currently undertaking the FA Level 3 UEFA B qualification.

I have been a Business Growth Coach, Mentor and NLP Practitioner for over 17 years, and I am passionate about helping people succeed in business, without it having a negative impact on their personal life.

Over the past 31 years I have gained 'blue chip' Marketing and Business Development experience in a wide range of industry sectors including Travel, Construction, Telecoms, Facilities Management, Digital Marketing and Professional Services. I use this experience to help businesses grow


Today I help Business Owners, Practice Partners and Senior Executives achieve their personal and business goals with practical business coaching, mentoring and marketing advice, including my unique One Page Business Success Plan.

In terms of football coaching I am passionate about 'The Beautiful Game' and enjoy helping develop young players and teams. I am currently the 1st Team Coach at Kings College London University, and also coach with the AFC Wimbledon Foundation.

Contact me via email on or give me a call on 07799880991 to arrange your Free 'no obligation' initial 60 minute consultation.

Business Coaching & Marketing Help

Business Coaching has to be practical, and marketing support needs to show results.


I help SME's and Professional Practices grow in a S.M.A.R.T.E.R way, using a number of powerful tools such as my 'One Page Business Plan' and 'Business MOT Checklist'

Business Coaching Here

Passionate About Football Coaching

As an FA Level 2 Licensed Coach, and Certified NLP Practitioner, I love helping players and teams develop.

I have been involved in football for over 50 years, playing and coaching. I am as enthusiastic now as I was when I was a young lad kicking a ball about over the park with friends.

Go Here for More Information

Happy Clients Speak Volumes

Since 2003 I have helped hundreds of business owners and practice partners succeed.

I get enormous satisfaction from helping people develop their businesses, whilst having a positive impact on their personal lives.

It's what makes coaching worthwhile.

See What a Selection of Them Say

"As a coach, he was invaluable. His methods for imparting knowledge certainly worked for us. At no time was he clever-dick or patronising, and worked extremely well within our organisation. He provided sound marketing knowledge and practical help"

Managing Director - Production Company - West Sussex

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Coaching Wins - for Better Perfornance