Coaching Wins - for Better Performance
Coaching Wins - for Better Performance

Welome to Coaching Wins

Hello, my name is Alan Sellers and I am the founder of Coaching Wins. I provide business coaching, mentoring and marketing support for SME's and Professional Practices in Surrey and London. I am also an FA Licensed Level 3 (UEFA B) Football Coach, and will be starting as an FA Coach Mentor for the 2019/20 season.

I have been a Business Growth Coach, Mentor and NLP Practitioner for over 17 years, and I am passionate about helping people succeed in business, or indeed football, which in turn can go some way to enhancing their personal lives.

Over the past 31 years I have gained 'blue chip' Marketing and Business Development experience in a wide range of industry sectors including Travel, Construction, Telecoms, Facilities Management, Digital Marketing and Professional Services. I use this experience to help businesses grow


Today I help Business Owners, Practice Partners and Football Teams achive their goals with practical business coaching and mentoring. Given my business background I also provide marketing advice, including my unique One Page Business Success Plan and Business MOT Checklist

In terms of football coaching I am passionate about 'The Beautiful Game' and enjoy helping develop young players and teams. I am currently the 1st Team Coach at Kings College London University, and also coach with the AFC Wimbledon Foundation.

Contact me via email on or give me a call on 07799880991 to arrange your Free 'no obligation' initial 60 minute consultation.

Business Coaching & Marketing Help

Business Coaching has to be practical, and marketing support needs to show results.


I help SME's and Professional Practices grow in a S.M.A.R.T.E.R way, using a number of powerful tools such as my 'One Page Business Plan' and 'Business MOT Checklist'

Business Coaching Here

Passionate About Football Coaching

As an FA Level 3 (UEFA B) Licensed Coach, and Certified NLP Practitioner, I love helping players and teams develop.

I have been involved in football for over 50 years, playing and coaching. I am as enthusiastic now as I was when I was a young lad kicking a ball about over the park with friends.

Go Here for More Information

Happy Clients Speak Volumes

Since 2003 I have helped hundreds of business owners succeed. More recently I have transferred these skills into the footballing arena.

I get enormous satisfaction from helping people develop their businesses, whilst having a positive impact on their lives. It's what makes coaching worthwhile.
See What a Selection of Them Say

"As a coach, he was invaluable. His methods for imparting knowledge certainly worked for us. At no time was he clever-dick or patronising, and worked extremely well within our organisation. He provided sound marketing knowledge and practical help"

Managing Director - Production Company - West Sussex


 Associate Member       Member               Member         FAN No 59288564      Member               Dip CIM



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Coaching Wins - for Better Perfornance